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About Us

VARIO is an online watch strap store offering highly quality printed NATO straps that reflects your personality. Our printed straps come in various colours and patterns making it fun to collect.

As we all know, there is no better statement of your sophistication than a smart looking wrist watch. However, sometimes the watch strap might fail to live up to your image that you have for yourself. Ivan found NATO straps easy to install and swap but he could only find flat colours or stripe designs and he got his design team to work on the printed strap designs.  At his design studio (Ivan Chua Associates), Ivan's team excel at motion graphics, garnering a few awards during the past 10 years but Ivan had always wanted to venture out of design for screen and create a brand or physical product and the stars started to align and thus VARIO was born. 

vario from singapore

Our printed straps are proudly designed in Singapore and we work with the best manufacturing partners to bring the high calibre limited edition straps to you. Each design is limited to no more than 500 pieces to add something unique to your look. These small touches show you like putting effort into the little things, which can say a lot about you!

We offer a corporate gifting service that enables you to express gratitude to staff and clients. Corporate reductions are available based on the volume of your order. Please get in touch with us at